EMMA & TOM’S LAUNCH LIFE BARS

AUSTRALIA’S FIRST ALL NATURAL RAW FRUIT & NUT BARS AND THE FIRST TO CONTAIN CHIA SEEDS.

Emma & Tom’s, makers of Australia’s favourite whole fruit juice, have launched Emma & Tom’s Life Bars, unprocessed, whole food snack bars, made from preservative free dried fruits and raw nuts. Healthy snacking can be a challenge with many so called ‘healthy’ snacks failing to deliver the health benefits that they claim on pack; or simply not being available; consider when you’re stuck in the office and that deadline is looming, it’s easy to reach for highly processed, high sugar and saturated fat options. Now there is a truly natural, unprocessed alternative.

Emma & Tom’s innovation in whole fruit products has kept them at the forefront of Australia’s fresh beverage sector for more than five years, after starting the business with a vision to offer consumers whole fruit juice based on Australian whole fruit, flesh and all. Emma & Tom’s have taken their whole food, minimal processing philosophy and created these great-tasting, natural snacks full of nutrition, lasting energy, fibre, and monounsaturated and polyunsaturated “good” fats. Emma Welsh, Co-founder of Emma & Tom’s view of a healthy diet, “Modern nutrition is not about counting calories, it’s about eating natural foods that are nutrient rich”. Emma & Tom’s Life Bars contain the equivalent of 1 portion of fruit in every 40g bar and are good

source of fibre.

Two of the Life Bars, Fig & Lemon with Chia and Banana with Chia, are the first snack bars containing chia seed

to launch onto the Australian market. The tiny black and white ground chia seeds are jam packed full of nutrients. They are the richest known whole food source of dietary fiber and omega-3 fatty acids, plus they’re exceptionally high in vegetable protein, calcium, magnesium, iron and antioxidants. In fact, one tablespoon of chia seeds provides 5.6 grams of fibre – which is more fibre than two slices of wholegrain bread (4.8g)!

Chia Seed from The Chia Co is grown in Kununurra, West Australia and has been embraced by nutritionists across Australia as being a true super food. Emma Morris, accredited practicing dietician agrees “Many Australians are aware of the need to increase Omega-3 in their diet, however they struggle with finding opportunities to include it in their daily diet. It is encouraging to see a highly nutritious snacking option out there which delivers this convenience to individuals.”.

Emma & Tom's Life Bars are also available in Cherry & Goji and Cacao & Orange varieties; Goji berries are very high in antioxidants and have more carotenoids than any other known food source, cacoa is a natural unsweetened cocoa powder which again is a very good source of antioxidants and micro nutrients. All Emma & Tom’s Life bars have been developed to help Australian's get the most out of their healthy, active lifestyles, so next time you grab that latte and need a snack on the go, keep the lid on the cookie jar and look out for an Emma & Tom’s Life Bar - your body will thank you for it.

23rd July 2010